{"id":10174,"date":"2021-10-19T18:22:15","date_gmt":"2021-10-19T15:22:15","guid":{"rendered":"https:\/\/roboforex.com\/blog\/?p=10174"},"modified":"2023-06-29T09:53:46","modified_gmt":"2023-06-29T06:53:46","slug":"ipo-of-udemy-inc-a-courseras-competitor-is-going-public","status":"publish","type":"post","link":"https:\/\/roboforex.com\/blog\/2021\/10\/19\/ipo-of-udemy-inc-a-courseras-competitor-is-going-public\/","title":{"rendered":"IPO of Udemy, Inc.: A Coursera\u2019s Competitor Is Going Public"},"content":{"rendered":"\n

The best investment is the investment in yourself. Improvement of your professional skills and acquisition of new ones have always been very popular, while the coronavirus pandemic in 2020 gave a huge boost to these processes. Nowadays, experts from different industries and spheres are willingly sharing their knowledge and experience with beginners within the frameworks of the development of information marketing and networking. In this case, learners can study new professions or upgrade their qualifications without having to leave their homes.<\/p>\n\n\n\n

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Udemy, Inc., the company that developed a platform for online learning\/teaching, submitted an IPO request to the Securities and Exchange Commission (SEC) by the SEC S-1 Form. The IPO date hasn’t been announced yet, that’s why we have plenty of time to dig deeper into the company’s operations. The IPO will take place at the NASDAQ, under the “UDMY” ticker. Let’s take a closer look at the specifics of the company’s business.<\/p>\n\n\n\n

<\/span><\/a>Business of Udemy, Inc.<\/span><\/h2>\n\n\n\n

Udemy was established in 2010 with a headquarters in San Francisco, California, the USA. The company developed a specific platform for online learning\/teaching. Udemy’s product is some kind of a marketplace of educational services. Using the platform, learners can get new knowledge necessary to be competitive in the global labour market. They can also choose the study timetable most suitable for them.<\/p>\n\n\n\n

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Main growth indicators<\/a> of the online education market.<\/em><\/figcaption><\/figure>\n\n\n\n

Experts in any professional or everyday sphere have the opportunity to register with the platform, start their courses, and monetize their knowledge and experience. Udemy doesn’t require verification of educational materials, that’s why it’s easier to become a mentor\/teacher here than on other platforms.<\/p>\n\n\n\n

\"Udemy’s<\/a>
Udemy’s stages of development.<\/em><\/figcaption><\/figure>\n\n\n\n

With these simple moderation rules, users can easily find a short educational course for improving the most popular and required skills – these materials are the first to appear on the Udemy website. As for the online education market, the company operates in both B2B and B2C segments. Most of the company’s revenue is generated by payments for specific courses, as well as individual and corporate subscriptions for sets of courses.<\/p>\n\n\n\n

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Site reach and clients of Udemy, Inc.<\/em><\/figcaption><\/figure>\n\n\n\n

Over 10 years of its existence, the company’s clients were 50 million learners from all over the world. The platform offers over 100,000 different courses. Among Udemy’s corporate clients are Eventbrite, Pinterest, Volkswagen, Daimler, and Adidas. Below, we’ll discuss the market’s overall prospects and the company’s competitors.<\/p>\n\n\n\n

<\/span><\/a>The market and competitors of Udemy, Inc.<\/span><\/h2>\n\n\n\n

According to the research from Udemy, the global online education market in 2019 was $188 billion. By 2025, it is expected to reach $319 billion.<\/p>\n\n\n\n

Among consumers of this service are the people who just want to learn something new at weekends. For example, the demand for creative courses added 326% in 2020, while the technical drawing lessons broke all records and expanded by 920%.<\/p>\n\n\n\n

The company’s key competitors are:<\/p>\n\n\n\n