{"id":10484,"date":"2021-11-16T18:25:58","date_gmt":"2021-11-16T15:25:58","guid":{"rendered":"https:\/\/roboforex.com\/blog\/?p=10484"},"modified":"2023-06-28T18:28:24","modified_gmt":"2023-06-28T15:28:24","slug":"shortly-before-usertesting-inc-ipo-were-analysing-the-company","status":"publish","type":"post","link":"https:\/\/roboforex.com\/blog\/2021\/11\/16\/shortly-before-usertesting-inc-ipo-were-analysing-the-company\/","title":{"rendered":"Shortly Before UserTesting Inc IPO, We\u2019re Analysing The Company"},"content":{"rendered":"\n

In a highly competitive market environment, any manufacturer or service provider finds it important to receive quick and unbiased feedback from its customers. It's no secret that in most cases customers leave negative feedback because nowadays any quality product or service is taken for granted. A lot of customers’ valuable advice and suggestions remain unknown for companies. This is the reason why video reviews of different products are very popular on the Internet. These videos are very thoroughly analysed by the marketing departments of many companies.<\/p>\n\n\n\n

\"UserTesting<\/figure>\n\n\n\n

This Thursday, UserTesting Inc., the company that developed a SaaS platform for video feedback analysis using artificial intelligence, is going to have an IPO. The platform allows to carry out research in the field of marketing and receive unbiased feedback from customers. The company’s shares will start trading at the NYSE<\/a> under the USER ticker. In this article, we’ll take a closer look at the company and discuss why its services and technologies are considered unique.<\/p>\n\n\n\n

<\/span><\/a>Business of UserTesting Inc.<\/span><\/h2>\n\n\n\n

UserTesting was founded in 2007 by Dave Garr and Darrell Benatar. Andy MacMillan has been Chief Executive Officer since 2018; earlier he held the same position at Act-On Software. Over 700 employees work under his authority.<\/p>\n\n\n\n

\"UserTesting<\/a>
UserTesting Human Insight platform<\/em><\/figcaption><\/figure>\n\n\n\n

The company’s major product is the UserTesting Human Insight platform intended for testing different games, websites, or applications. Testers are registered in the platform, pass the entry test, and complete the form with demographic information. After that, UserTesting forms focus groups according to the client’s preferences and send them products and services for testing. Testers provide video feedback and receive monetary rewards for that (from 3 to 60 USD).<\/p>\n\n\n\n

\"UserTesting<\/a>
UserTesting Human Insight platform features<\/em><\/figcaption><\/figure>\n\n\n\n

Later, the company analyses the video feedback received using artificial intelligence and machine learning. Algorithms assess everything, the video content, tone, intonation, mimics, body language, or visual effects. As a result, the analysis gains the maximum different responses from potential consumers of any given product.<\/p>\n\n\n\n

\"UserTesting<\/a>
UserTesting clients<\/em><\/figcaption><\/figure>\n\n\n\n

UserTesting clients can run a thorough test of their products and services based on the experiences of their potential customers by building their profiles. If a company finds it difficult, then the UserTesting Human Insight application can help by using testers from different demographic groups.<\/p>\n\n\n\n

UserTesting operates in all regions: North America, Africa, India, Europe, and Asia. The company’s key investors are Topiary Capital, Insight Partners, OpenView, and Inspiration Ventures.<\/p>\n\n\n\n

<\/span><\/a>The market and competitors of UserTesting Inc.<\/span><\/h2>\n\n\n\n

The company operates in the markets of artificial intelligence, public opinion analysis, and marketing. According to Market Research Future, these markets may reach $47 billion by 2024, with an average annual growth of 11.9%. As estimated by UserTesting, a growing number of medium-sized companies require quality analysis ща customer experience, that’s why the target market growth rate may be way above the forecasted numbers.<\/p>\n\n\n\n

The company’s key competitors are:<\/p>\n\n\n\n