{"id":11449,"date":"2022-02-15T12:27:24","date_gmt":"2022-02-15T09:27:24","guid":{"rendered":"https:\/\/roboforex.com\/blog\/?p=11449"},"modified":"2023-06-28T18:15:20","modified_gmt":"2023-06-28T15:15:20","slug":"ipo-of-basis-global-technologies-business-analytics-of-online-advertising","status":"publish","type":"post","link":"https:\/\/roboforex.com\/blog\/2022\/02\/15\/ipo-of-basis-global-technologies-business-analytics-of-online-advertising\/","title":{"rendered":"IPO of Basis Global Technologies: Business Analytics of Online Advertising"},"content":{"rendered":"\n

In the modern world of marketing, online advertising plays a very important role. Promotional campaigns are run on social networks, messengers, and different online services. In the era of business digitalisation, there is a dire need for management, analysis, and optimisation of advertising traffic.<\/p>\n\n\n\n

\"Basis<\/a>
Basis Global Technologies mission<\/em><\/figcaption><\/figure>\n\n\n\n

Basis Global Technologies – the company that developed a SaaS platform for algorithmic media purchase – is planning to go public by listing on the NASDAQ under the “BASI” ticker symbol. The exact date of the IPO hasn’t been announced yet.<\/p>\n\n\n\n

<\/span><\/a>The business of Basis Global Technologies<\/span><\/h2>\n\n\n\n

Basis Global Technologies Inc. was registered in 2001 with headquarters in Chicago, Illinois. The company’s founder and CEO is Shawn Riegsecker. The company currently employs over 800 people.<\/p>\n\n\n\n

Initially, the key investors were FTV Ventures and NB Holdings. The company developed a SaaS platform that consists of several applications. The platform automates daily routine operations and unifies business processes. The platform’s key goal is to improve online advertising cost-effectiveness.<\/p>\n\n\n\n

\"The<\/a>
The business of Basis Global Technologies<\/em><\/figcaption><\/figure>\n\n\n\n

Key features of the Basis Global Technologies product:<\/p>\n\n\n\n