{"id":6750,"date":"2021-01-26T19:30:29","date_gmt":"2021-01-26T16:30:29","guid":{"rendered":"https:\/\/roboforex.com\/blog\/?p=6750"},"modified":"2023-06-29T17:06:08","modified_gmt":"2023-06-29T14:06:08","slug":"ipo-qualtrics-international-how-to-make-a-religion-out-of-a-brand","status":"publish","type":"post","link":"https:\/\/roboforex.com\/blog\/2021\/01\/26\/ipo-qualtrics-international-how-to-make-a-religion-out-of-a-brand\/","title":{"rendered":"IPO Qualtrics International: How to Make a Religion Out of a Brand"},"content":{"rendered":"\n

Companies are constantly fighting for customers. They set all the wheels in motion: developing customer behavior models, monitoring their habits, preferences, and tastes. Chief marketing officers all over the world acknowledge the necessity of a more complex approach in this issue and say that the conventional CRM is clearly no enough.<\/p>\n\n\n\n

\"Qualtrics
Qualtrics International business (NASDAQ: XM)<\/figcaption><\/figure>\n\n\n\n

Qualtrics International was the first to develop and implement the SaaS platform for customer experience management (CX). The company will be taken through an IPO on January 27th, 2021, at NASDAQ, under the XM ticker and its shares will start trading on the exchange the next day. Before making a decision to join the IPO, let’s dig deeper into the company’s business.<\/p>\n\n\n\n

<\/span>Qualtrics International business<\/span><\/h2>\n\n\n\n

Qualtrics International was founded in 2002 and became a pioneer in the development of new software for collecting information and analyzing customer base, (CustomerXM), company products (ProductXM), employees (EmployeeXM), and brand (BrandXM).<\/p>\n\n\n\n

These products provide the following functionality:<\/p>\n\n\n\n