Fox Corp has agreed to acquire Roku Inc in a 22 billion USD deal, placing a major bet on digital television and ad-supported streaming. Fox gains direct access to over 100 million streaming households and a large pool of viewer data. For Fox, this is a chance to accelerate the growth of their own streaming service Tubi and reduce dependence on traditional linear television. Investors, however, responded cautiously: FOXA shares fell after the announcement as the market weighed the cost of the deal and the debt Fox plans to take on to finance it.